As part of my Business in the Digital Age class, we had the opportunity to consult Mark Hoogs, local StateFarm agent, on his firm’s digital marketing techniques.

 

During my group’s consultation, we analyzed current advertising strategies, defined a root cause to the current strategy’s weaknesses, created a buyer persona based on the local community and individuals Hoogs was trying to reach, created a new advertising strategy, and recommended tools for best practices in which he could easily use.